Business and photography

Business and photography go hand in hand. Through an image, you can sell an idea to investors or prospective clients to your business’s gain. You can use visual art to communicate to your audience and bring home the intended message.

In Africa, we have a lot of income generating activities both in the formal and informal sector and what’s what I will be sharing with you.

Farming is the strong hold of most African countries. They farm for both domestic and commercial use.

A busy Street in Johannesburg with business as usual

Formal businesses like the banking industry has really grown. Most banks are own owned by individuals and not the government.

Busy streets of Johannesburg.

Road transport is also a source of good business for private business owners and business organizations.

Most rural places in Africa rely on bicycle transportation making it a good source of income.

Necessity is the mother of inventions. In most rural places, there are no modern water transportation. Most people earn a living from simple boats like this one as they use them to ferry people from one point to another.

There are more of such amazing royalty free African images on https://www.africaknows.com/category/business.htmlhttps://www.africaknows.com/category/business.html

Why you need social media for your business

Social media is a great asset to any business. A great percentage of the human population spend most of their time on social media. This means if you make your presence felt on social media you will definitely have reached a good number of people across the world. Here are reasons why you need social media for your business.

It is easy to know your customer’s feelings

Most people have a tendency of expressing themselves on social media. When they get exceptional services from your business they will put it on social media and that will be a plus on your side. They will as well shun you down and criticize you when the service offered to them are poor and not to their expectation. Your presence on social media is therefore vital.

It’s a branding strategy             

Social media gives you the opportunity to continuously talk about your brand and market it to the maximum. This is because if people have enquiries you will have to answer them in a manner that promotes your brand. Likewise if you notice a problem and your brand can offer a solution you again have an opportunity to market yourself.

Transparency is maintained

Being found on social media as a company creates some level of trust to your customers. This is because they feel you have given them the freedom to air their queries about you in public. On your side you will want to protect your image and therefore you will have to respond to objections as fast as you can and in the best way possible. The way you handle complaints will affect your prospective customers. The better you handle queries the more you make your customers have confidence in you and more you are able to attract new clients.

 Easy of reach

Most people feel they can better reach their service providers through social media. They find it easier to post their complaints, compliments and suggestions on social media. It is there for easy for both you and your client to find each other and communicate.

Most people spend their time on social media

In today’s world most people spend their time online or rather most work require them to be online. It there for makes sense you practically fishing for them where you know you can easily find them. It will therefore be a great loss for you not to cease the opportunity and use it to market your brand.

Social media is there for a vital tool for your business. It can go a long way in giving you the recognition you need. It also gives you the platform to market your brand.